Wearing PPE: tailoring the message to the audience
Companies must also tailor their communication to different profiles:
- new arrivals,
- temporary staff,
- experienced employees.
Dedicated sessions can be organised for each group: “Younger generations are often more receptive to safety issues,” notes Nicolas Mercier.
For others, it is sometimes comfort, overconfidence or changing habits that pose a problem.
For example, with the advent of smartphones and tablets, we see many operators regularly removing their gloves.
Here too, manufacturers have a role to play in adapting PPE to new uses, for example with touchscreen-compatible gloves.
Feedback from the field is therefore invaluable: “When a customer reports a problem to us, we try to develop a suitable product. PPE must be comfortable, easy to put on, take off and maintain. Otherwise, it won’t be worn,” acknowledges Nicolas Mercier.
Communication is therefore not limited to internal exchanges, but also involves regular dialogue between manufacturers and users.