Segmentation: Business areas - Risks - Levels of the range

A segmentation for designing products and ranges

Segmentation

Our multi key input segmentation (business areas, risks, levels of range) is the foundation on which is built the strategy of the range and future products are determined and designed, which meet the constraints and risks in the workplace.

 

A segmentation to meet the needs of users

Segmentation par besoins

Our multi key input segmentation (business areas, risks, levels of range) facilitates the advice from the distributor toward their user customer:
• Respond more quickly and effectively to the needs of the user customer.
• Guide the customer in the same way in the 5 product families.

 

The key inputs of the segmentation

• THE BUSINESS AREAS

Agricuture / jardin
Agriculture/green areas
Farmers - Woodcutters - Gardeners ...
btp:construction
Construction/civil engineering
Structural work - construction
second oeuvre / artisan
Second work/craftsman
Electricians - Plumbers - Heating specialists - Painters ...
industrie lourde
Heavy industry
Metal construction - Petrochemical ...
industrie légère
Light industry
Automotive - Aerospace - Industrial Subcontracting ...
services / logistique
Services/logistics
Logistics - Transportation - Airport - Distribution ...
blanc / hygiène
Hygiene environment
Food industry - Pharmacy – Hospitals - Restaurants - Communities ...
pétrole / gaz
Oil/Gas
Petrochemical industry - Refinery - Off shore - Exploration - Pipelines
industrie minière
Mining
Mines (exploration, extraction ...) -Stone-pit
secteur éolien
WIND ENERGY
 

 

• RISKS

les risques

 

• LEVELS OF THE RANGE
PREMIUM
High Tech products for specialized uses
EVOLUTION
Powerful multi-purpose products
ESSENTIAL
Standard multi-purpose products