Segmentation: Business areas - Risks - Levels of the range
A segmentation for designing products and ranges
Our multi key input segmentation (business areas, risks, levels of range) is the foundation on which is built the strategy of the range and future products are determined and designed, which meet the constraints and risks in the workplace.
A segmentation to meet the needs of users
Our multi key input segmentation (business areas, risks, levels of range) facilitates the advice from the distributor toward their user customer:
• Respond more quickly and effectively to the needs of the user customer.
• Guide the customer in the same way in the 5 product families.
The key inputs of the segmentation
• THE BUSINESS AREAS
• LEVELS OF THE RANGE